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Resource Mobilisation and Fundraising

Organisational development for a sustainable future

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Duration: 5 days

Please note if your sponsor is registered in the UK, VAT will be added to this course fee at 20%. Which is reclaimable for all registered charities.

On this Resource Mobilisation and Fundraising training course find out how your organisation can grow by planning and implementing your fundraising strategically: - be inspired to mobilise resources, locally, regionally and internationally - have more control over the future of your organisation or project funding by creating the right conditions for successful income generation

Why choose this course

Whether you need to strengthen and have more control of your fundraising programmes, or simply diversify your income, this training will help you to improve your organisation's long term financial sustainability. This course combines the trainer's global expertise with participants' knowledge and experience in a way that helps each individual to understand how to create the conditions for successful fundraising. Participants learn and discuss the core principles of resource mobilisation, specific fundraising techniques and how to diversify an organisation's income. It is designed for fundraisers (including those new to it), senior managers, and project managers, who want to develop strategic income.

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What you will learn

Through a mix of practical case studies, theory and participatory activities you learn how to:

  • build a case for support and present to potential donors
  • apply a variety of fundraising techniques
  • target both private and public money
  • do a fundraising audit
  • write a fundraising strategy

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Daily Course Objectives

Day 1

Core principles of fundraising

  • build a case for support and present it to potential donors
  • understand the magic of direct marketing; online and off-line

Day 2

Find the right donors

  • research potential donors, creating longlists and shortlists
  • acquire new donors
  • build long lasting relationships

Day 3

Fundraising techniques

  • work with major donors; public and private sector
  • write successful fundraising applications to trusts and foundations
  • learn more about multi- and bilateral funders
  • what makes a strong appeal

Day 4

Fundraising strategy

  • recognise your own organisation's strengths
  • conduct a fundraising audit
  • write a strategic fundraising plan including practical work planning

Day 5

Nurturing the donor relationship

  • master the communication with your donors, on- and off line
  • the tricks for exceeding donor expectations
  • learn from successes and failures.
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